Blog Post

South Africa's locally grown Rooibos

Francois Lebrun • Oct 03, 2023

Just in: South Africa's locally grown Rooibos is among the season colours at the 2024 New York Fashion Week, taking a little piece of our country to the far corners of the globe. ☕😍


Pantone LLC, the global authority on colour and provider of professional colour standards for the design industries chose the Rooibos Tea Pantone as one of the Top 10 standout colours of 2024, that will be shaping trends and design.


🤩 The benefits of Rooibos extend far beyond wellness with the full-bodied red colour, imbued with rich, woody notes, now being taken up by brands like, Gucci, Zegna, and more.


Just as people often use Rooibos to revitalise themselves, the colour palette can be equally refreshing. We cannot wait to see what clever creations designers come up with, using the tones from one of our favourite drinks. 🌿


#rooibos #newyorkfashionweek #proudlysouthafrican #rooibospantone


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